This entry was posted on Monday, September 8th, 2008 at 10:59 am and is filed under CRM, salesforce.com. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
salesforce.com is about to undergo the third release of the year (or the first release of next year if you go by the branding) - Winter ‘09. One of the key points of difference for salesforce.com in our experience is the value it adds "for free" with it’s regular release schedule. This is a much easier upgrade process than your traditional software where business users have to fight for, queue and pay for the IT department to apply upgrades.
With salesforce.com, each release provides something for developers, administrators and users that makes life a little easier - either a new feature or a fix for a bug (or an idea as salesforce.com would like to brand them). It might not be that all your issues are solved overnight, but it does feel like the software improves with each release without the IT cost that is usually involved. Of course, your subscription pays for the process so they don’t come for "free" but the upgrade is far more frequent and immediate than most traditional software clients/users experience.
The details of the Winter ‘09 release have been released on the successforce.com website now - www.salesforce.com/products/previews/winter09/ - and we’ve picked out some of our early highlights:
- Schedule and Email Reports; at last, we can get MI in front of Senior and Exec Management at the time they need it, and Lotus Notes users will be able to see the images on dashboard emails
- Campaign Influence Reports and Remove Campaign Members; some welcome improvements to Campaigns although there are many more that we would like to see to help Marketing make the most of the platform
- Cross-object formulas for self-relationships; Parent Account has always been infuriatingly close without being usefully in reach. Now we can actually do something with it.
- Workflow and activities on Many-To-Many Objects; There are a lot of Many-To-Many relationships in our industry - IFAs and Networks, Consultants and Pension Schemes - so any functionality that helps us interrogate these is great. More please!
There are many more developer improvements to the force.com platform which we’ll work through over the coming weeks.
The Winter 09 release details have only just been announced so we expect more features to become apparent as we begin to apply them to business challenges. Our Support package includes a detailed review of release features and we’ll publish some more thoughts and ideas after the October release date.
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