February 9, 2009

We’ve been running a survey on how Investment Management companies have been communicating with clients, distributors and markets during the past few months.  We had a good response* and the summary findings are:

Before the market disruption

  • The majority of companies have been regularly providing the following fund communications over the past few years:
    • Daily Fund Prices, Monthly Fund Performance data, Fund Factsheets - monthly, Fund Factsheets - quarterly, Market/Economic Commentary Reports, Market/Economic Commentary Email Updates
  • While the following have been provided on an ad-hoc basis over the past few years:
    • Recorded Webcasts, Live Webcasts, Telephone Conference Calls

During the market disruption

  • During the past few months, the majority of firms started to use the following on a regular basis:
    • Recorded Webcasts, Live Webcasts, Telephone Conference Calls, Online account valuations
  • Firms reported an increasing dissatisfaction with the frequency of their fund factsheets and their ability to provide the following:
    • Market/Economic Commentary Reports, Recorded Webcasts, Live Webcasts, Telephone Conference Calls

After the market disruption

  • Beyond 2010, firms are planning to offer a greater range of fund communications than they did before the disruption.  They will be offering a range of factsheets, webcasts, conference calls and online account access
  • A number of firms (45%) will be looking at tools such as discussion forums and blogs to provide fund communications

A few snippets from the comments that were made during completing the survey:

"we’ve had to step up the frequency of our communications and provide it across more channels"

"fund factsheets are not enough any more"

"during the past 12 months, it’s become a case of trying to work out when we need to provide social networking-type communications - and how - rather than if we will need to provide them"

Overall conclusion

The survey provides anecdotal evidence of what most Investment Management firms and clients already know.  The timeliness and accuracy of fund communications has come under much greater scrutiny as a result of the market volatility.  Firms and clients are experimenting with ways to communicate, and webcast-type channels are fast becoming a standard tool in the kitbag.  Over the next few years, firms will begin to try social networking tools to see how fund communications will develop - but they will take several years to develop, based upon the experience of webcasts and telephone conference calls.

Next steps

We’re going to run a shorter survey in the next few days to develop on the initial conclusions.  Already it is obvious that converging forces of market volatility and technology are disrupting the standards of the past decade.  We’ll target some particular technologies and channels to see how these might develop over the coming months and years, and the effect they will have on client expecations, firm capabilities and driving expenses and profit.

 

*Notes on the survey responses:

- responses were gathered from firms across Retail, Institutional and Wealth Management markets.  The majority operated in both Retail and Institutional markets

- responses were gathered from firms operating in the UK, European, Far East and US markets.  The majority operated in the UK market

- responses were gather from firms with AUM less than £10m to more than £100m.  The majority of firms have between £25m and £100m AUM

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